Syncly Social Index
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Fragrance
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Lattafa Khamrah on video, September 2026
Lattafa Khamrah appeared in 117 short videos in September 2026, up from 87 in August, a 17% rise in share of beauty video. It is the most divisive scent in this group: 16 of 50 sampled videos were positive and 11 negative, a higher negative count than any other product here. Fans praise value and winter warmth, mostly for Khamrah Qahwa, while well-known reviewers say they are tired of the original.
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Key numbers
117
short-form videos mentioned it this month
change in share of beauty videos vs. last month
66%
of sampled videos mention it without a caption tag
32%
of sampled organic videos are positive
Most-viewed videos about Khamrah
The most-viewed short-form videos mentioning the product this month.
Share of beauty videos mentioning Khamrah
Monthly share of short-form beauty videos that mention the product, June to September 2026.
What videos say about Khamrah
Khamrah is talked about as a line. The original is the 'OG' of the Middle Eastern dupe wave, called 'a true OG in the dupe game' and often tied to Kilian Angels' Share. Khamrah Qahwa adds coffee and gets the winter picks: 'best bang for buck... sweet, spicy, 12 hours', and #8 on an Arabic list of cheap winter scents. Khamrah Waha is pitched as a fresh, aquatic take on the Khamrah DNA and 'overhated, still solid for summer'. Dukhan and Karaz (cherry) also appear.
Much of the content is practical: how many sprays ('not more than six or seven unless you want to choke people'), what to layer (Khamrah with Tobacco Matcha for an apple-crumble effect) and where it is cheap (100 ml for 100 zł at Hebe in Poland).
How creators open their videos
Top keywords
What people like
Fans praise what they get for the price. One fall tray says it smells like 'warm spiced apple pie la mode for a fraction of the price', and a date-night list calls it 'guaranteed to catch you a compliment, guaranteed to last for hours'. A Miami store owner picks it as the affordable rainy-day scent: 'sweet, spicy, delicious'.
Praise themes
What people complain about
Complaints are louder here than for any other scent in this set. A reviewer's 'I would like a refund' video, posted on TikTok, YouTube and Instagram, calls Khamrah 'a first impression fragrance' that gets worse the more you smell it. fragranceflan says it 'will always be a no', names it Lattafa's worst and opens a list 'from somebody who despises' it. Others warn it is so sweet and strong it can cause headaches, and two creators put it on a 'don't use anymore' list.
Complaint themes
Alternatives and dupes
Khamrah is itself the dupe in most comparisons. Angels' Share by Kilian was named in 5 sampled videos, mostly as the original Khamrah imitates, as in a niche-dupe list and a TikTok Shop pitch. The one creator who compared them directly prefers Khamrah. When reviewers rejected Khamrah, they pointed elsewhere: Afnan Qasidah as the cheap buy they would repeat, and Lattafa Musamam Black Intense as the house's best.
Products named as alternatives
Where and who
YouTube Shorts carried 40% of September Khamrah videos, Instagram Reels 33% and TikTok 27%. Only 3% passed 100,000 views. The top 10 accounts made 21% of videos, the most concentrated of this group, led by fragranceflan with 6. Only 3 of 50 sampled videos were sponsored. Khamrah or Lattafa was named in the caption or hashtags of just 34% of sampled videos; most mentions are spoken in lists.
Platforms
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Frequently asked questions
See how your products perform on video
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.