Syncly Social Index
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Hair
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Color Wow Dream Coat on video, September 2026
Color Wow Dream Coat appeared in 106 short videos in September 2026, and its share of beauty video rose 52% from August. Most videos use it as a blow-dry prep step against frizz and humidity, often next to a Dyson tool. 44% of sampled videos never tag the brand, so much of the talk is organic word of mouth.
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Key numbers
106
short-form videos mentioned it this month
change in share of beauty videos vs. last month
44%
of sampled videos mention it without a caption tag
55%
of sampled organic videos are positive
Most-viewed videos about Dream Coat
The most-viewed short-form videos mentioning the product this month.
Share of beauty videos mentioning Dream Coat
Monthly share of short-form beauty videos that mention the product, June to September 2026.
What videos say about Dream Coat
Anti-frizz and humidity-proofing lead (10 of 48 sampled videos), then a smooth, sleek blowout (6) and a blowout that lasts longer (3). The method matters to creators: Color Wow's own account says you are probably using it wrong and tells viewers to saturate damp, sectioned hair and blow-dry with heat and tension.
Dream Coat often appears inside hot-tool tutorials: a Dyson Airsmooth blow-dry, an Airstrait tutorial and an Airwrap blow wave. The curly-hair version shows up on an Emmy red-carpet bob. Color Wow's Milan Beauty Week pop-up drove first tries.
How creators open their videos
Top keywords
What people like
One creator calls it the sole reason her blow wave lasts the whole week. A natural-hair creator uses the Extra Strength version to make a set last two weeks. Another says it is expensive but worth it.
Praise themes
What people complain about
Complaints are few and specific. Price comes up in two videos: a creator who calls it kind of expensive and an empties review that rates it 8/10 for being pricey and hard to find. A stylist shows buildup on low-porosity hair when it is reapplied without clarifying, and a creator says she once felt it worked against her curl pattern.
Complaint themes
Alternatives and dupes
Dupe talk is light. One creator tried the e.l.f. Humidity Hero and says it is not a dupe and Color Wow is still the winner. A German drugstore video names Garnier Fructis Diamond Sleek and Balea Perfect Shine Coat as cheaper dupes without picking a winner. A stylist prefers Brazilian Blowout Frizz Shield for colour-treated or high-porosity hair.
Products named as alternatives
Where and who
TikTok carries 66% of September videos, Instagram 25% and YouTube Shorts 8%. 7.5% passed 100,000 views, and the top 10 accounts made 13% of videos. Only 8 of 48 sampled videos were sponsored. Among organic videos, 55% were positive. 44% of sampled videos never named Color Wow or Dream Coat in the caption or tags; the product comes up only in the voiceover or on screen.
Platforms
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Frequently asked questions
See how your products perform on video
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.