Syncly Social Index
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Hair
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Color Wow on video, September 2026
Color Wow scored 52.8 on the Syncly Social Index in September, sixth of 10 in hair. A stricter query now counts only videos that name the brand, which leaves 398. It has the highest untagged share in the hair panel and the lowest sentiment.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
This page counts a video when it names 'Color Wow' or 'Dream Coat' as a phrase, or their joined forms, together with a hair word. Videos where 'color' and 'wow' appear only as separate words are removed. Untagged share is the top component: 37.9% of sampled videos mentioned Color Wow only in speech, on-screen text or visuals, the highest rate in hair, for a score of 100. Momentum scored 77.8, with share up 65% from August, third-fastest in the panel. High reach scored 66.7: 4.8% of videos passed 100k views.
Sentiment scored 0. 26% of non-sponsored sampled videos were positive, the lowest in the hair panel, and 2 of 57 were negative. Share of voice was small (4.5% of hair panel mentions, 22.2), and creator breadth was mid-pack (55.6), with the top 10 creators making 6.3% of videos.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Color Wow videos
The most-viewed videos mentioning the brand this month.
A month of Color Wow videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Color Wow videos are about
Sep 11 (26 videos), the busiest day: a French Sephora advent-calendar unboxing that tags Color Wow France among the brands inside (268K views, watch).
Sep 13 (22): another French advent-calendar unboxing, where door 21 holds a Color Wow repair treatment (40K, watch).
Sep 6 (20, tied with Sep 29): a Dyson Airwrap refresh blowout tagging Kérastase and Color Wow Hair (20K, watch). Daily volume ranged from 5 to 26.
Color Wow videos are about blowouts and frizz. Dream Coat is the most-named product (106 videos, up 52% in share from August), often paired with a Dyson styler (watch). Volumizing mousse and sprays such as Xtra Large Bombshell appear in about 78 videos, followed by the One Minute Transformation and Dream Cocktail family (33) and Money Mist (27). Beauty advent calendars are a second source: 'makeup' is the third most common keyword (76 videos) because many unboxings list a Color Wow product among other items (watch).
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Dream Coat | 106 | +52% |
Volumizers and mousse (Xtra Large Bombshell, Raise the Root) | 78 | |
One Minute Transformation / Dream Cocktail / Speed Dry | 33 | |
Money Mist | 27 | |
Color Security shampoo and conditioner | 6 |
Top keywords
Top hashtags
Where and who
TikTok carried 70% of Color Wow videos, Instagram Reels 25% and YouTube Shorts 5%. On TikTok, 62 of 278 videos (22%) were sponsored, and none of them passed 100k views; 6.0% of organic TikToks did. No creator made more than 3 videos, and the official @colorwowhair account was among them. Located videos came mostly from the US (161) and UK (56). Dyson is named in 73 Color Wow videos (18%) and Olaplex in 54.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
The biggest untagged mention is a 1.9M-view beauty-room tour that names Color Wow as a top brand in speech only (watch). A 307K-view London night-out GRWM calls Color Wow 'the best spray ever for frizzy hair' without tagging it (watch), and a 410K-view French advent-calendar countdown lists a Color Wow treatment on screen (watch). One negative sampled video was about price: a creator balked at $30 for a bottle of shampoo (watch).
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Brands mentioned alongside Color Wow
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Product reports
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.