Syncly Social Index
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Hair
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Shark FlexStyle on video, September 2026
Shark FlexStyle grew faster than any brand in the hair panel in September, with mentions up about six-fold from August as Shark brought the FlexStyle IonCurl to the UK and Europe. It still scored only 35.0 on the Syncly Social Index, ninth of 10, because the growth was mostly paid and brand-led. 58% of its TikToks carried a paid-partnership flag, the highest share in the panel.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
Momentum and sentiment both scored 100. Share of beauty video rose 423% after adjusting for overall growth, and 55% of non-sponsored sampled videos were positive, the highest in the panel.
Three components scored 0. Shark FlexStyle had the smallest share of voice (4.2% of hair panel mentions), almost no untagged mentions (7.6%), and the narrowest creator base: the top 10 creators, including four official Shark Beauty accounts and two TikTok Shop sellers, made 15.1% of videos. High reach scored 33.3, with 3.5% of videos passing 100k views.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Shark FlexStyle videos
The most-viewed videos mentioning the brand this month.
A month of Shark FlexStyle videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Shark FlexStyle videos are about
Sep 06 (28 videos), the peak: TikTok volume jumped to 25 videos. The top one was a beginner's FlexStyle blowout (101K views, watch).
Sep 10 (23): a Dubai price comparison of hair stylers included the FlexStyle (65K, watch).
Sep 13 (21): no video broke out. The top one was a quick FlexStyle blowout (12K, watch). The same day Shark hosted creators to try the IonCurl at a SharkNinja event (watch).
Shark FlexStyle videos are blowout and curl tutorials: blowout (84 videos), curls (51), frizz (32) and attachments such as the diffuser (28) and styling concentrator (27). The new FlexStyle IonCurl appeared in 64 FlexStyle videos; across all Shark videos it went from 8 mentions in August to 75 in September. The two most-viewed videos were Shark's own IonCurl launch posts (watch). Dyson came up in 25 videos as a keyword, usually in head-to-head tests (watch).
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
FlexStyle (all videos) | 371 | +423% |
FlexStyle IonCurl | 64 | |
FlexStyle Glam / FlexFusion | 60 |
Top keywords
Top hashtags
Where and who
TikTok carried 82% of Shark FlexStyle videos and Instagram Reels 17%; YouTube Shorts barely registered. 176 of 305 TikToks (58%) were sponsored, and sponsored ones reached less: 1.7% passed 100k views against 3.1% of organic ones. Official accounts @sharkbeauty, @sharkbeautyuk, @sharkbeautyca and @sharkbeautyfrance and TikTok Shop sellers led posting. France (32) and Spain (20) were unusually large markets for the panel, behind the US (154) and UK (45).
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
Untagged mentions were rare (7.6% of sampled videos). One 157K-view routine names the FlexStyle as the creator's go-to styling tool in speech (watch), and a Dubai price comparison lists it on screen (watch). No sampled video was negative.
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Brands mentioned alongside Shark FlexStyle
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Compare with competitors
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.