Syncly Social Index
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Makeup
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Blush on video, September 2026
What is blush?
Blush adds color to the cheeks, and cream and liquid formulas are the ones driving social video right now. They melt into skin for a dewy, skin-like finish, and many double as lip color. Powder blush is still common in full-face routines.
On short-form video, blush is usually one part of a larger look. In our September sample, 56% of blush videos were full-face GRWMs or tutorials where blush is one step. Only 21% were about blush itself.
Share of category videos by month
Monthly share of category videos that mention the term.
Top videos
The most-viewed videos mentioning the term this month.
Which brands own the conversation
Share of the term’s videos that mention each brand.
Most-mentioned products
Products named most often alongside the term.
| Product | Videos |
|---|---|
Rhode Pocket Blush | 1,675 |
Charlotte Tilbury Pillow Talk Blush / Matte Beauty Blush Wand | 675 |
e.l.f. Halo Glow Blush Beauty Wand / Camo Blush | 479 |
YSL Beauty Make Me Blush | 457 |
Huda Beauty Blush Filter | 319 |
Rare Beauty Soft Pinch (liquid + cream/matte bouncy) | 251 |
Milk Makeup Cooling Water / Lip + Cheek | 180 |
Makeup by Mario Soft Pop Blush | 100 |
Dior Rosy Glow / Backstage Rosy Glow | 95 |
Patrick Ta Major Headlines | 79 |
Said in the video, not the caption
How often the term is only spoken or shown on screen, with no caption or hashtag mention.
How creators explain it
What videos say when they describe the trend.
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Hooks that open the videos
The opening line or visual each video uses, with an example for each hook type.
What this means for marketers
Most blush mentions are on camera only
Two in three blush videos never name blush in the caption or hashtags. Hashtag-based tracking undercounts the category by about that much.
Full-face routines carry most blush content
56% of blush videos are full-face routines where blush is one step; 21% are about blush itself. Seeding full-face creators reaches more of the conversation than blush-only reviewers.
Launch moments still spike
Rhode's Pocket Pearl reached 424 videos in its launch month, including a Vogue GRWM at 6.7M views and an unboxing at 4.2M.
Fall color travels furthest
Fall-shade framing (berry, mauve, cherry) had the highest median views of any angle in the most-viewed sample, 4.0M, though from only seven videos. Example: a dark cherry look at 4.0M.
Organic routines match paid reveals
Product-reveal hooks had a 2.67M median and 28% were sponsored. GRWM hooks reached a 2.55M median with none sponsored.
Pushback is about size and price
Few critics fault the formula; most question value: dupe comparisons (351 blush-and-dupe videos) and the Pocket Pearl's size, 0.08 oz vs 0.18 oz for the original.
What skeptics say
Creators pushing back on the trend, with links to each video.
