Syncly Social Index
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Makeup
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e.l.f. Glow Reviver Lip Oil on video, September 2026
e.l.f. Glow Reviver Lip Oil was named in 182 short-form videos in September 2026, and its share of beauty video rose 20% from August. Creators used it mostly as the glossy top layer of cheap lip combos, and no sampled video was negative. New shimmer shades of the Lip Oil Stick and e.l.f.'s Sephora launch in Brazil added late-month videos.
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Key numbers
182
short-form videos mentioned it this month
change in share of beauty videos vs. last month
0%
of sampled videos mention it without a caption tag
61%
of sampled organic videos are positive
Most-viewed videos about Glow Reviver Lip Oil
The most-viewed short-form videos mentioning the product this month.
Share of beauty videos mentioning Glow Reviver Lip Oil
Monthly share of short-form beauty videos that mention the product, June to September 2026.
What videos say about Glow Reviver Lip Oil
The lip oil's main job in these videos is to finish a lip combo. The most-viewed, from @taontm (2.4M views), pairs a Morphe liner, e.l.f.'s Maple Latte tint and the lip oil in Jam Session as an "affordable fall lip combo." @fev.izel and @mirandaeblakeman used it the same way over drugstore lipsticks.
The Lip Oil Stick got new shimmer shades in September. e.l.f. posted the launch on Instagram, and creators such as @samanthamullino swatched all four. At month end, Brazilian creators covered e.l.f.'s arrival at Sephora Brasil, often naming the lip oil among the products to buy (@ligiawaisel).
How creators open their videos
Top keywords
What people like
Creators liked it as a combo topper, for its shine and price, and said it feels hydrating. @mirandaeblakeman said she has gone through four or five tubes and called it "not too sticky and not too slippy." @dusteerosexo described it as a mix of lipstick pigment and lip-oil shine. @genxugcwithjill, at almost 59, said the stick glides on without settling into lines.
Praise themes
What people complain about
No sampled September video complained about the lip oil. Eight of 39 sampled videos were sponsored or brand partnerships, so some of the praise is paid.
Alternatives and dupes
No sampled video named a dupe or compared it head to head with another lip oil. It usually appeared alongside other drugstore products, such as NYX and Morphe liners and L'Oreal or Maybelline lipsticks, with no comparison between them.
Where and who
TikTok carried 53% of September videos, Instagram Reels 30% and YouTube Shorts 17%. Reach was low: under 3% of videos passed 100,000 views. The top video, from @taontm, reached 2.4M. Eight of 39 sampled videos were sponsored or #elfPartner posts, and e.l.f.'s own accounts posted the shimmer launch. Every sampled video tagged e.l.f. or the product.
Platforms
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Frequently asked questions
See how your products perform on video
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.