Syncly Social Index
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Fragrance
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Sol de Janeiro on video, September 2026
Sol de Janeiro ranks third on the Syncly Social Index for fragrance in September 2026, with a score of 61.1. It has the largest share of voice and some of the warmest reactions in the panel. Paid and brand-owned videos about its new Intense perfume mists took most of the top views.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
This page covers Sol de Janeiro's scent products on video: videos that name the brand and also mention a perfume, mist or smell. Sol de Janeiro holds 15.6% of fragrance-panel mentions, the largest share in the panel. Its sentiment is strong: 51% of non-sponsored sampled videos were positive and none were negative.
Two components pull the score down. Only 27% of sampled videos mentioned the brand without naming it in the caption, the third-lowest rate in the panel. Creator breadth is also low because the brand's own accounts post a lot: @soldejaneiro made 34 of its September videos. Momentum was moderate, with share up 11% from August.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Sol de Janeiro videos
The most-viewed videos mentioning the brand this month.
A month of Sol de Janeiro videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Sol de Janeiro videos are about
Sep 18 (58 videos), the busiest day: the most-viewed video was an organic wedding GRWM that ends with the 68 jelly perfume balm (1.7M views, watch).
Sep 11 (50): a paid partner said Cheirosa 59 Intense lasts more than 10 hours (1.6M, watch).
Sep 4 (46): a partner skit ran a 10-hour 'smell check' on Cheirosa 74 Intense (1.0M, watch).
Cheirosa perfume mists lead: 972 September videos mention them, and their share rose 10% from August. Cheirosa 62, the vanilla, pistachio and salted-caramel scent, is the single most-named number (178 videos). Jelly perfume balms (136) are a newer format. The new Intense mists, marketed as lasting 10 hours, drove the keyword 'intense' into 113 videos. Gourmand notes lead the terms: vanilla (180), pistachio (99) and salted caramel (56).
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Cheirosa / Delícia perfume mists (all) | 972 | +9.7% |
Cheirosa 62 | 178 | |
Jelly perfume balm | 136 | |
Brazilian Bum Bum (cream/mist) | 74 | |
Cheirosa 68 | 52 | |
Cheirosa 40 | 51 |
Top keywords
Top hashtags
Where and who
TikTok carries the most Sol de Janeiro scent videos (47%), ahead of Instagram Reels (34%) and YouTube Shorts (18%). It is the most-paid brand in the fragrance panel on TikTok: 162 of 515 TikToks were flagged as paid partnerships. Those paid TikToks rarely broke out. 1.2% passed 100k views, against 7.6% of organic ones. The brand's own account was the most active creator, and three of the six most-viewed videos came from it.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
27% of sampled videos mentioned Sol de Janeiro only in speech, on-screen text or the AI summary. Even brand content can count as untagged: a 2.1M-view Reel from the brand's own account names the Cheirosa mists only in on-screen text (watch). A 1.3M-view refill demo for the Bum Bum Cream mentions Cheirosa 62 the same way (watch).
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Brands mentioned alongside Sol de Janeiro
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.