Syncly Social Index
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Skincare
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SKIN1004 on video, September 2026
SKIN1004 ranks second on the Syncly Social Index for skincare in September 2026, with a score of 72.8. It appeared in 5,048 short-form videos, and creators were warm about it: 65% of organic videos in our sample were positive and none were negative. Its weak spot is reach, since most of its TikTok volume is sponsored and few of those videos travel.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
Sentiment and untagged share both score the maximum 100. In our sample, 65% of non-sponsored videos were positive and 0% negative. 23% of sampled videos showed or said SKIN1004 without naming it in the caption, hashtags or handles. Share of voice is also strong at 11.8% of skincare panel mentions, second only to Medicube.
The score loses points on momentum and reach. SKIN1004's share of beauty video grew only 7.6% from August, so the momentum score is 33.3. 2.8% of its videos passed 100k views (high-reach score 33.3), and the top 10 creators made 3.4% of its videos (breadth score 55.6). Two of those top creators are SKIN1004's own accounts.
Key numbers
change in share of category videos vs. the prior month
Most-viewed SKIN1004 videos
The most-viewed videos mentioning the brand this month.
A month of SKIN1004 videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What SKIN1004 videos are about
Sep 30 (251 videos, the month's high): the top video was a full makeup routine that preps with a little SKIN1004 PDRN cream (1.3M views, watch).
Sep 16 (234): a night routine closing with the Retinol 0.2 Boosting Shot Ampoule led the day (251K views, watch).
Sep 29 (221): a creator argued that "real skin" is not a compliment and paired SKIN1004 PDRN with a wrapping mask (436K views, watch).
SKIN1004 videos center on its centella line. "Centella" appears in 1,364 videos and "madagascar" in 557. The Madagascar Centella Ampoule was the most-named product (1,653 videos), followed by the Hyalu-Cica Water-Fit Sun Serum (1,444), whose share held flat from August. The Centella Toning Toner grew fastest, up 53% in share. Videos describe the products as lightweight (547) and soothing (407), and PDRN is a newer thread, with #pdrn on 129 videos.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Madagascar Centella Ampoule | 1,653 | +19% |
Hyalu-Cica Water-Fit Sun Serum | 1,444 | −0.1% |
Madagascar Centella Toning Toner | 908 | +53% |
Madagascar Centella Light Cleansing Oil | 679 | +44% |
Poremizing line (Fresh Ampoule / Deep Cleansing Foam) | 676 | +23% |
Top keywords
Top hashtags
Where and who
SKIN1004 is split almost evenly between TikTok (2,279 videos) and Instagram Reels (2,268), with 501 YouTube Shorts. On TikTok, 1,246 videos were sponsored and 1,033 organic. Only 0.6% of sponsored TikToks passed 100k views, against 6.7% of organic ones, roughly ten times the rate. The most active account was the brand's own @skin1004_indonesia (67 videos), and the top 10 creators made 3.4% of all videos. Videos with a known location came mostly from the US (1,468), then Indonesia (98) and the UK (69).
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
23% of sampled SKIN1004 videos never named the brand in text. A pharmacist's 2.0M-view Reel reviews the Centella Tone Brightening sunscreen entirely in Arabic speech (watch). A 1.1M-view routine lists SKIN1004 out loud between COSRX and Tonymoly (watch). We found no negative videos in the organic sample.
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Brands mentioned alongside SKIN1004
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.