Syncly Social Index
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Hair
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Moroccanoil on video, September 2026
Moroccanoil scored 37.0 on the Syncly Social Index in September, eighth of 10 in hair. It had 798 videos but no video passed a million views, and volume was flat against August. Its most-viewed video reached 470K views.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
Share of voice is Moroccanoil's one strong component: 9.1% of hair panel mentions, a score of 66.7. Untagged share (13.6%) and organic sentiment (36% positive) were mid-pack at 50.
Reach and growth pulled it down. Only 1.5% of videos passed 100k views, the lowest in the panel, for a high-reach score of 0. Momentum scored 11.1, with share nearly unchanged from August. Creator breadth scored 11.1 because the top 10 creators, including four official Moroccanoil accounts, made 9.3% of videos.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Moroccanoil videos
The most-viewed videos mentioning the brand this month.
A month of Moroccanoil videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Moroccanoil videos are about
Sep 04 (40 videos), the peak: the top video slept in the Overnight Leave-in Mask and showed the morning result (85K views, watch).
Sep 03 (39): Sephora's sleek-hair reel tagged Moroccanoil next to Kérastase and Olaplex (146K, watch).
Sep 18 (37): YouTube Shorts jumped to 17 videos. The top video was a Portuguese list of products for frizzy, dry hair (70K, watch).
Moroccanoil videos talk about hydration (109 videos), shine (96), frizz (70) and argan oil (55). The original Moroccanoil Treatment led with 213 videos, a little below its August share. The Overnight Leave-in Mask appeared in about 118 videos and mists in about 132. A lip balm push in Vietnam stood out: creators there unboxed the lip balm set the brand sent them (watch), and Vietnamese was the third most common language (35 videos).
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Moroccanoil Treatment (oil) | 213 | −7.4% |
Mists (treatment, hair or body mist) | 132 | |
Overnight Leave-in Mask | 118 | |
Lip balm | 77 | |
Hydrating / Moisture Repair shampoo and conditioner | 68 | |
Heat protectant (Perfect Defense) | 53 |
Top keywords
Top hashtags
Where and who
Instagram Reels carried 56% of Moroccanoil videos, TikTok 32% and YouTube Shorts 12%. On TikTok, 120 of 256 videos (47%) were sponsored, and none of the sponsored ones passed 100k views; 1 of 136 organic TikToks did. Official accounts were the most active posters: @moroccanoil made 15 videos, and @moroccanoilpro, @moroccanoil_vn and @moroccanoil_sg also ranked in the top 10. Salon stylists using Moroccanoil color and styling products made up much of the rest. Located videos came mostly from the US (152) and UK (59).
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
Untagged mentions were mostly product shelves in routines. A 188K-view Indian hair routine shows the Luminous Hairspray on screen without tagging it (watch), and a 177K-view routine for oily scalp lists the Moisture Repair conditioner and Treatment mist in on-screen text only (watch). No sampled video was negative.
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Brands mentioned alongside Moroccanoil
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.