Syncly Social Index
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Skincare
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Mixsoon on video, September 2026
Mixsoon ranks last of the top 10 skincare brands on the Syncly Social Index in September 2026, with a score of 36.7. It has the warmest sentiment in the panel, with 84% of organic videos in our sample positive. But its share of beauty video fell 11% from August, and a small group of creators makes an outsized share of its videos.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
Two components score high. Sentiment scores 100: 84% of non-sponsored sampled videos were positive and none were negative, the best in the panel. High reach scores 88.9, as 3.6% of Mixsoon's 2,595 videos passed 100k views.
Three components score 0. Momentum is the lowest in the panel, with share of beauty video down 11% from August. Creator breadth is the most concentrated: the top 10 creators made 8.1% of videos, and one Mexican creator, @estefweeb, made 67. Untagged share is the lowest at 4.5%, so nearly every video names Mixsoon in text. Share of voice is 6.1% of panel mentions (score 33.3).
Key numbers
change in share of category videos vs. the prior month
Most-viewed Mixsoon videos
The most-viewed videos mentioning the brand this month.
A month of Mixsoon videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Mixsoon videos are about
Sep 11 (132 videos, the month's high): the top video demoed the PDRN Collagen Retinal 6.0% serum with 'start slow' advice (343K views, watch).
Sep 7 (130): a double-cleansing demo with the Bean Cleansing Oil led the day (1.1M views, watch).
Sep 6 (122): a Moroccan creator's ad tested the Bean Sun Serum (244K views, watch).
Mixsoon's conversation splits between its original Bean line and newer PDRN products. PDRN appears in 774 Mixsoon videos and the Bean Essence in 594. A makeup hack drives much of the essence talk: creators mix it with foundation, and #makeuphack appears on 79 videos. Newer PDRN launches, the Collagen Retinal serum (235 videos) and a PDRN tinted moisturizer (216), produced two of the three most-viewed videos. Spanish terms such as "piel" (584) and "descuento" (177) rank high.
Most-mentioned products
| Product | Videos |
|---|---|
PDRN line (all PDRN Collagen products)* | 774 |
Bean Essence | 594 |
Sunscreens (Bean Sun Serum etc.; term match)* | 526 |
Bean Cleansing Oil / double-cleansing duo* | 320 |
PDRN Collagen Retinal serum | 235 |
PDRN Collagen Tinted Moisturizer | 216 |
Top keywords
Top hashtags
Where and who
Mixsoon is unusually Spanish-speaking: 1,042 videos were in Spanish against 1,214 in English, and Mexico (481 videos with a known location) nearly matches the US (499). Hashtags for a brand sale day, #mixsoonsuperbrandday (212) and its Spanish twin #mixsoonsuperdiademarca (211), rank high, along with #mixsoonmx (238). TikTok carries 60% of videos (1,547) and YouTube Shorts under 2%. On TikTok, 661 videos were sponsored and 886 organic; 4.3% of organic TikToks passed 100k views against 1.5% of sponsored ones.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
Untagged mentions are rare for Mixsoon: 4.5% of sampled videos, the lowest in the panel. The examples we found were small, such as a Portuguese-language video naming 'Essência da Mixsoon' only in speech (471 views, watch). None of its 30 most-viewed sampled videos were untagged. We found no negative videos in the organic sample.
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Brands mentioned alongside Mixsoon
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.