Syncly Social Index
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Wellness & Functional Drinks
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Lemme on video, September 2026
Lemme scored 47.0 on the Syncly Social Index in September 2026, sixth of 10 in wellness. Its share of wellness video fell 25% from August, the steepest drop in the panel. What kept it mid-table was unprompted pickup: 18.6% of sampled videos mentioned Lemme without tagging it, often from large lifestyle accounts.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
Untagged share is Lemme's best component, scoring 100: 18.6% of sampled videos named Lemme in speech or on screen but not in the caption. High reach and creator breadth both scored 66.7. 2.5% of videos passed 100k views, and the top 10 creators made just 8.7% of videos. Sentiment scored 50, with 27.5% of non-sponsored sampled videos positive and none negative.
Two components scored at the bottom. Momentum scored 0 because Lemme's share of wellness video fell 25% from August (242 videos, down from 335). Share of voice scored 11.1, at 3.3% of wellness panel mentions. Note that 'lemme' is also everyday slang; two of the six videos over 100k views used it that way.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Lemme videos
The most-viewed videos mentioning the brand this month.
A month of Lemme videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Lemme videos are about
Sep 24 (14 videos), the peak: the top brand video was an #ad iHerb morning routine that names Lemme Glow gummies in speech only (107K views, watch). The day's single most-viewed match used 'lemme' as slang and is excluded.
Sep 06 (13): mostly small TikToks. The top one was a post-shift self-care routine that tags @lemme among a dozen brands (5.1K, watch).
Sep 20 (13): a cross-border shopping haul from Canada, where the creator went looking for Lemme gummies (10.6K, watch).
Lemme videos center on gummies (75) and daily routines (38). Sleep gummies were the most-named product (59 videos), and their share rose 36% from August. Debloat (41), Purr (39, down 43%), Glow (33), Burn (29) and Curb (16) followed. The most-watched video was a sponsored Purr post that opens 'Kourtney, this pharmacy run is your fault' (964K, watch). The brand's own clip of its Lemme Wellness Market at Erewhon drew 262K (watch). Product counts are approximate, because 'lemme' is also common slang.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Lemme Sleep | 59 | +36% |
Lemme Debloat | 41 | −13% |
Lemme Purr | 39 | −43% |
Lemme Glow | 33 | −42% |
Lemme Burn | 29 | +20% |
Lemme Curb | 16 | −28% |
Top keywords
Top hashtags
Where and who
TikTok carried 57% of Lemme videos, Instagram Reels 34% and YouTube Shorts 8%. 60 of 139 TikToks (43%) were sponsored, and one sponsored and one organic TikTok each passed 100k views. Coverage was spread thin: the official @lemme account led with just 3 videos, and no other creator posted more than 2. Many mentions are tags inside empties, hauls and night routines (#nightroutine 13, #empties 7). 90% of videos were in English, and 121 of the located videos came from the US.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
Untagged mentions came from bigger accounts. An #ad iHerb routine names Lemme Glow only in speech (107K, watch). A bedtime list shows Lemme Sleep Tight gummies as 'jet lag emergency gummies' (80K, watch). Two Italian creators touring US Target stores picked up Lemme without tagging it: one calls Lemme Sleep 'quelle di Kourtney Kardashian' (78K, watch), the other calls them viral supplements (65K, watch). No sampled video was negative.
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Brands mentioned alongside Lemme
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.