Syncly Social Index
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Wellness & Functional Drinks
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IM8 on video, September 2026
IM8 scored 36.1 on the Syncly Social Index in September, ninth of 10 in wellness. Its videos were the most positive in the panel, with 56.2% of organic sampled videos positive, but almost all of them came from the brand, its ambassadors and affiliates. Its share of wellness video grew 39% from August.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
Sentiment is IM8's best component at 100: 56.2% of non-sponsored sampled videos were positive and none were negative, the highest rate in wellness. Momentum scored 66.7 as its share of wellness video rose 39% from August. Share of voice scored 44.4 (5.8% of wellness panel mentions).
Three components scored 0. Only 0.7% of videos passed 100k views. The top 10 creators made 32.8% of videos, led by the official @im8health account with 59. And just 3.0% of sampled videos named IM8 without tagging it. The positive tone mostly reflects ambassador and affiliate posts, not unprompted creator talk.
Key numbers
change in share of category videos vs. the prior month
Most-viewed IM8 videos
The most-viewed videos mentioning the brand this month.
A month of IM8 videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What IM8 videos are about
Sep 19 (28 videos), the peak: official reels from the Inter Miami CF Fan Zone and with tennis player Gaby Dabrowski. The top one featured athlete-author Alvaro Nuñez (27K views, watch).
Sep 14 (22): no breakout. The top video was an Arabic marketing case study on premium supplement pricing that uses IM8 as an example (1.3K, watch).
Sep 10 (19): Alvaro Nuñez posted his own reel naming Daily Ultimate Essentials and Daily Ultimate Longevity as his two daily products (124K, watch).
IM8 videos are about a one-sachet daily routine. 'Routine' (141), 'energy' (117) and 'daily' (88) lead the terms, and flavors (mango 47, lemon 42, passion fruit 38) come up in taste tests. Daily Ultimate Essentials was named in 129 videos, up 52% in share from August, ahead of Daily Ultimate Longevity (25), the Beckham Stack (13) and kit unboxings (11, watch). Creators linked the brand to David Beckham in 67 videos, mostly by retelling the brand's founding story (watch). The #im8challenge ran through both months (105 videos in September, 116 in August), with affiliates posting codes and personal results (watch).
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Daily Ultimate Essentials | 129 | +52% |
Daily Ultimate Longevity | 25 | +7.9% |
Beckham Stack | 13 | +68% |
Welcome / starter kit | 11 |
Top keywords
Top hashtags
Where and who
TikTok carried 49% of IM8 videos, Instagram Reels 45% and YouTube Shorts 6%. The official @im8health account posted 59 videos, 14% of the total, and tennis ambassador Aryna Sabalenka fronted its biggest reel (1.1M views, watch). On TikTok, 148 of 203 videos (73%) were sponsored, and no TikTok, paid or organic, reached 100k views. Most videos were in English (91%); the US and UK led located posts (144 and 22). These counts leave out e-commerce tutorials that used IM8's online store as a demo.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
Untagged mentions barely exist: 3.0% of sampled videos, the lowest share in wellness. The largest was IM8's own TikTok, which names the product in speech but not the caption (41K views, watch). The other was a small affiliate taste test (216 views, watch). No sampled video was negative.
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Brands mentioned alongside IM8
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.