Syncly Social Index
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Wellness & Functional Drinks
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Goli on video, September 2026
Goli scored 35.5 on the Syncly Social Index in September 2026, last of 10 in wellness. Most of its 398 videos were sales posts: 183 of 216 TikToks were sponsored, and none of those reached 100k views. Its biggest moment was a meme, a Spider-Man costume meetup at Walmart that two meme pages pushed past 200K views each.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
Sentiment is Goli's best component, scoring 100: 31% of non-sponsored sampled videos were positive and none were negative. Momentum scored 55.6, as Goli's share of wellness video rose 9.6% from August. Share of voice scored 33.3, with 5.5% of wellness panel mentions.
The other three components held the score down. Only 1.0% of videos passed 100k views (11.1). The top 10 creators made 20.6% of all Goli videos, so creator breadth scored 22.2. Untagged share scored 0: just 4.8% of sampled videos mentioned Goli without naming it in the caption, which fits a feed made mostly of tagged sales content.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Goli videos
The most-viewed videos mentioning the brand this month.
A month of Goli videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Goli videos are about
Sep 22 (23 videos), the peak: 19 were TikToks, mostly TikTok Shop sales posts. The top one was a UK affiliate pitching three Goli gummies with a sale link (12.5K views, watch).
Sep 04 (22): the Spider-Man Walmart meme kept spreading. The top clip was a Star Wars-dubbed YouTube Short of the costume 'army' going for Goli (13K, watch).
Sep 18 (22): another day of shop posts. The top video was a sponsored trio-bundle pitch from @realkalimuscle (4.4K, watch).
Goli videos are about three gummies. Ashwagandha led with 148 videos, then Apple Cider Vinegar (130) and Pre+Post+Probiotics (96). Renew NAD+ (21), Beets (17, up from 9 in August) and Matcha Mind (14) trailed. Bundle (57), deal (33) and sale (32) were among the top terms. Affiliate scripts tied ACV to 'sugar cravings' and ashwagandha to 'stress' and 'cortisol' (watch); those are the creators' framings. The other big theme was Walmart: #goliwalmart tagged at least 46 Goli videos after the Spider-Man meetup clip (watch).
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Ashwagandha gummies | 148 | −32% |
Apple Cider Vinegar gummies | 130 | −11% |
Pre+Post+Probiotics | 96 | +8.1% |
Renew NAD+ | 21 | −13% |
Beets cardio gummies | 17 | +96% |
Matcha Mind | 14 | −28% |
Top keywords
Top hashtags
Where and who
TikTok carried 54% of Goli videos, YouTube Shorts 28% and Instagram Reels 18%. On TikTok, 183 of 216 videos (85%) were sponsored, mostly TikTok Shop affiliates using discount codes and cart links (watch). None of the sponsored TikToks reached 100k views. Two of the 33 organic ones did, both from the live-shopping account @goliguyofficial. @sallyrecommends posted the most (16 videos), and no official Goli account was among the top 10 posters. 82% of videos were in English and 13% in Spanish.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
Few videos mentioned Goli without naming it in the caption. A TikTok Shop sale clip showed a Goli 'Power Trio' listing on screen (5.1K, watch). A Spanish-language skincare video linked a Goli Renew NAD shop listing (4.0K, watch). A gut-health clip showed a Goli ACV bottle (1.5K, watch). No sampled video was negative about Goli.
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Brands mentioned alongside Goli
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.