Syncly Social Index
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Wellness & Functional Drinks
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Cymbiotika on video, September 2026
Cymbiotika scored 52.5 on the Syncly Social Index in September, fifth of 10 in wellness. Its share of wellness video grew 48% from August, driven by sponsored TikTok Shop posts about liposomal glutathione and a new Beauty Peptide Complex. 304 of its 345 TikToks were sponsored.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
Momentum is Cymbiotika's strongest component at 77.8: its share of wellness video rose 48% from August. Share of voice scored 66.7, with 7.4% of wellness panel mentions. Untagged share (7.6% of sampled videos named it without tagging it) and sentiment (24.2% of non-sponsored sampled videos were positive, none negative) both scored 50.
Reach and breadth hold the score down. Only 1.5% of its videos passed 100k views (22.2), and the top 10 creators made 17.5% of videos (33.3), the result of a few affiliates posting many times. Half of the sampled videos were sponsored, so the organic sentiment read rests on 33 videos.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Cymbiotika videos
The most-viewed videos mentioning the brand this month.
A month of Cymbiotika videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Cymbiotika videos are about
Sep 16 (28 videos), the peak: a steady run of TikTok Shop posts, with no breakout. The top video was a 'what's in my bag' clip that tags #cymbiotika next to a vitamin pouch (5.6K views, watch).
Sep 01 (27): Cymbiotika and Hundred Health promoted a biomarker-testing partnership. The top video was a paid #cymbiotikapartner post about it (13.7K, watch).
Sep 05 (25): a sponsored TikTok holding Cymbiotika glutathione, captioned with thanks to Alix Earle, drew 314K views (watch). 23 Cymbiotika videos in September mentioned Alix Earle by name or as 'Alix'.
Cymbiotika videos center on liposomal supplements. 'Liposomal' appeared in 195 videos and glutathione in 206, up 40% in share from August; creators framed glutathione around skin and 'glow' (watch). The Beauty Peptide Complex launched mid-month and reached 108 videos, mostly sponsored liquid-vitamin posts aimed at hair, skin and nails (watch). Vitamin C (89), magnesium (59), NAD+ (40) and colostrum (36) followed. 'Liposomal' was the fastest-rising term in wellness video in September, and much of that rise came from Cymbiotika posts.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Liposomal glutathione | 206 | +40% |
Beauty Peptide Complex | 108 | |
Vitamin C | 89 | +1.3% |
Magnesium | 59 | +25% |
NAD+ | 40 | +6.2% |
Colostrum | 36 | −11% |
Top keywords
Top hashtags
Where and who
TikTok carried 64% of Cymbiotika videos, Instagram Reels 24% and YouTube Shorts 12%. Almost all of it is paid: 304 of 345 TikToks (88%) were sponsored, and TikTok Shop hashtags (#tiktokshop 32, #tiktokshopcreatorpicks 27, #tiktokshopstockup 25) are common. Sponsored TikToks rarely broke out (1.0% passed 100k views). The audience is US-centered: 341 of 345 located videos came from the US and 96% were in English. Affiliate @afomamedia posted the most (17 videos); the official account posted 8, including its most-viewed TikTok, an office skit (watch).
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
Untagged mentions were rare (7.6% of sampled videos) and mostly came from Cymbiotika's own ads, where the product label is on screen but the caption skips the name. A Beauty Peptide Complex reel shows the label in full (47K views, watch), and a raspberry pour ad does the same (25K, watch). One outside example: Cymbiotika signage appears in a baseball pitch breakdown (14.6K, watch). No sampled video was negative.
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Brands mentioned alongside Cymbiotika
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.