Syncly Social Index
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Skincare
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Celimax on video, September 2026
Celimax ranks eighth on the Syncly Social Index for skincare in September 2026, with a score of 42.2, but its videos travel further than any other top-10 brand's. 5.7% passed 100k views, and a single Mexican TikTok about its Retinal Shot reached 11M views. It is small in volume, and most videos name it directly.
Syncly Social Index score
A 0–100 score built from six short-form video signals, relative to brands in the same category.
Celimax maxes out two components. High reach scores 100: 5.7% of its 2,380 videos passed 100k views, the best rate in the panel. Sentiment also scores 100, with 77% of non-sponsored sampled videos positive and none negative. Share of beauty video grew 17% from August (momentum 55.6).
Three components hold the score down. Share of voice is small at 5.6% of panel mentions (score 11.1). Untagged share scores 0: only 12% of sampled videos showed or said Celimax without naming it in text. Creator breadth scores 11.1, as the top 10 creators made 4.9% of videos; @jardeledebran alone made 43.
Key numbers
change in share of category videos vs. the prior month
Most-viewed Celimax videos
The most-viewed videos mentioning the brand this month.
A month of Celimax videos
Videos per day. Highlighted days are the three biggest, with the top video from each.
What Celimax videos are about
Sep 30 (104 videos, the month's high): the top video unboxed a limited Celimax line made with Russian singer Dima Bilan, named its first CIS ambassador (477K views, watch).
Sep 3 (103): a Turkish ad for the TXA Body Clarifying Pad led the day (252K, watch).
Sep 6 (94): an Arabic-language review of the Pore Dark Spot Brightening Cream (1.6M views, watch).
Celimax is a retinal brand on video. "Retinal" appears in 746 videos, "retinol" in 480 and "retinal shot" in 203. The Retinal Shot Tightening Booster was named in 1,221 videos, about half of all Celimax videos, and its share grew 35% from August. Brightening is the second thread: the Pore Dark Spot Brightening Cream (up to 432 videos), TXA eye patches and body clarifying pads. Spanish and Portuguese terms such as "piel", "pele" and "manchas" rank high.
Most-mentioned products
| Product | Videos | Change |
|---|---|---|
Retinal Shot Tightening Booster | 1,221 | +35% |
Retinol / Dual barrier creams (term match)* | 580 | |
Pore Dark Spot Brightening Cream* | 432 | |
TXA eye patches* | 267 | |
The Real Noni line | 152 | |
Body clarifying pads | 151 |
Top keywords
Top hashtags
Where and who
Celimax is the most international brand in the panel by language. English covers only 956 videos, followed by Spanish (368), Portuguese (336) and Russian (171). Brazil (114) is the second-largest known location after the US (398). Instagram Reels (1,085) edges out TikTok (1,046). On TikTok, 467 videos were sponsored and 579 organic, and 7.6% of organic TikToks passed 100k views against 3.4% of sponsored ones, both high for the panel.
Platforms
Sponsored vs organic on TikTok
Most active creators
Where the videos come from
Untagged and sentiment
12% of sampled Celimax videos never named the brand in text. The largest is a 3.1M-view advent-calendar unboxing that names the Celimax Retinol Shot only in speech (watch). A 1.3M-view Reel from Russian retailer Gold Apple shows a Celimax retinol and retinal set being packed, with no brand name in the caption (watch). We found no negative videos in the organic sample.
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Brands mentioned alongside Celimax
Share of the brand’s videos that also mention each brand. These are the brands viewers see it compared with.
Frequently asked questions
The Syncly Social Index scores brands from 0 to 100 using short-form video on TikTok, Instagram Reels and YouTube Shorts. It combines six signals: video share of voice (25%), untagged mentions (20%), momentum (15%), sentiment (15%), high-reach videos (15%) and creator breadth (10%). Each signal is scored relative to the other brands in the same category for the month. Sentiment and untagged figures come from a sample of videos; any claim about a specific video links to that video.