Centellian24: TikTok Brand Insight Report
The Centellian24: TikTok Brand Insight Report is a free Syncly case study on how the K-beauty brand Centellian24 reached the top 1% of TikTok Shop sales. The headline finding: content format predicted revenue better than creator category fit.
How did Centellian24 reach the top 1% of TikTok Shop sales?
By running multiple content formats in parallel to find “killer content,” then scaling the winners through repeated seeding rather than betting on a single creative up front.
Which TikTok Shop content formats drove the most revenue?
Three, each from a different creator: sales-emphasis, pharmacy/medicine authority, and comment-reply. The report also shows how the brand carried the authority of its hit Madeca Cream into a new PDRN product launch.
Does creator category fit predict TikTok Shop revenue?
No — content format predicted revenue better than category fit. A household-goods creator produced one of the brand’s killer skincare videos, which is the argument against screening creators by vertical alone.
How was this report built?
Data source: the brand’s top 50 revenue videos plus 1,697 seeding pieces from 1,046 creators, analyzed with Syncly Social.
Measures: revenue by video, content format, creator category, and seeding repetition.
Output: a repeatable seeding playbook for a top-1% TikTok Shop brand.
Who is this report for?
K-beauty and skincare brands, D2C marketers, and creator teams scaling on TikTok Shop. Book a call to see how Syncly can run the same for yours.
Discover what customers truly want:
Centellian24: TikTok Brand Insight Report
Discover what customers truly want:
The Centellian24: TikTok Brand Insight Report is a free Syncly case study on how the K-beauty brand Centellian24 reached the top 1% of TikTok Shop sales. The headline finding: content format predicted revenue better than creator category fit.
How did Centellian24 reach the top 1% of TikTok Shop sales?
By running multiple content formats in parallel to find “killer content,” then scaling the winners through repeated seeding rather than betting on a single creative up front.
Which TikTok Shop content formats drove the most revenue?
Three, each from a different creator: sales-emphasis, pharmacy/medicine authority, and comment-reply. The report also shows how the brand carried the authority of its hit Madeca Cream into a new PDRN product launch.
Does creator category fit predict TikTok Shop revenue?
No — content format predicted revenue better than category fit. A household-goods creator produced one of the brand’s killer skincare videos, which is the argument against screening creators by vertical alone.
How was this report built?
Data source: the brand’s top 50 revenue videos plus 1,697 seeding pieces from 1,046 creators, analyzed with Syncly Social.
Measures: revenue by video, content format, creator category, and seeding repetition.
Output: a repeatable seeding playbook for a top-1% TikTok Shop brand.
Who is this report for?
K-beauty and skincare brands, D2C marketers, and creator teams scaling on TikTok Shop. Book a call to see how Syncly can run the same for yours.
Centellian24: TikTok Brand Insight Report
Discover what customers truly want:
The Centellian24: TikTok Brand Insight Report is a free Syncly case study on how the K-beauty brand Centellian24 reached the top 1% of TikTok Shop sales. The headline finding: content format predicted revenue better than creator category fit.
How did Centellian24 reach the top 1% of TikTok Shop sales?
By running multiple content formats in parallel to find “killer content,” then scaling the winners through repeated seeding rather than betting on a single creative up front.
Which TikTok Shop content formats drove the most revenue?
Three, each from a different creator: sales-emphasis, pharmacy/medicine authority, and comment-reply. The report also shows how the brand carried the authority of its hit Madeca Cream into a new PDRN product launch.
Does creator category fit predict TikTok Shop revenue?
No — content format predicted revenue better than category fit. A household-goods creator produced one of the brand’s killer skincare videos, which is the argument against screening creators by vertical alone.
How was this report built?
Data source: the brand’s top 50 revenue videos plus 1,697 seeding pieces from 1,046 creators, analyzed with Syncly Social.
Measures: revenue by video, content format, creator category, and seeding repetition.
Output: a repeatable seeding playbook for a top-1% TikTok Shop brand.
Who is this report for?
K-beauty and skincare brands, D2C marketers, and creator teams scaling on TikTok Shop. Book a call to see how Syncly can run the same for yours.