Dash Hudson Pricing 2026: The Prices Dash Social Just Hid

TL;DR: Dash Social (formerly Dash Hudson) stopped publishing prices in September 2026. Its last public list was Engage at $999/month and Advance at $1,999/month, with Enterprise quoted as custom. Social listening has never been part of a base plan: it is a paid add-on for Advance and Enterprise, last listed from $1,499/month. Buyer data from Vendr puts the median Dash contract at $36,000 a year.

Dash Hudson pricing used to take ten seconds to find. In the third week of September 2026, Dash Social replaced every number on its pricing page with a "Get a Demo" button.

Most of the internet hasn't caught up. On October 19, 2026, we checked six third-party pages that quote Dash prices, and all six show numbers Dash no longer publishes. Four still cite a $249 or $499 entry price for a Grow plan Dash retired in October 2025.

For a beauty, fashion, or food brand budgeting its social stack, that gap matters: an add-on you assumed was included can cost almost as much as the plan. Below is the dated price history, what each plan includes, what costs extra, and what buyers report paying.

How much does Dash Social (formerly Dash Hudson) cost in 2026?

Dash Social has no public price in 2026. All three plans, Engage, Advance, and Enterprise, now show only a demo request (Source: Dash Social, 2026).

The change happened between September 14 and September 21, 2026. PricingSaaS, which tracks pricing pages weekly, logged it as "price hidden" with no list-price increase (Source: PricingSaaS, 2026). The FAQ line "starting at $999 USD per month" was gone by October 4 (Source: Wayback Machine, 2026).

The best public anchor is the last published list, from the August 20, 2026 capture of the official page (Source: Wayback Machine, 2026):

• Engage: $999/month

• Advance: $1,999/month

• Enterprise: "Custom" (it read "Starting at $3,499" until at least February 2026)

Treat them as a single-brand floor, before add-ons. Dash Hudson rebranded as Dash Social in January 2025 (Source: Adweek, 2025), and contracts still name Dash Hudson Inc. as the legal entity (Source: Dash Social, 2025).

Social set: Dash Social's unit of pricing. It is the group of profiles one brand connects across TikTok, Instagram, Facebook, Pinterest, LinkedIn, YouTube, and Threads. Engage and Advance include one social set per brand, and each additional brand is purchased separately.

Users are unlimited, so the brand count drives cost. A company with four beauty labels buys four social sets, and Dash does not publish the price of an extra one.

What did Dash Hudson cost before Dash Social hid its prices?

Dash Hudson's entry price rose from $249 to $999 a month between 2023 and 2025. Every tier went up in two steps before the prices disappeared.

The table is built from archived captures of the official pricing page: January 2023 (Source: Wayback Machine, 2023), August 2024 (Source: Wayback Machine, 2024), and October 2025 (Source: Wayback Machine, 2025). Dates mark when a capture first shows a change, not an announcement.

The cheapest way in went up 4x, partly because Dash dropped the Grow plan. Advance rose 60%, from $1,249 to $1,999. The social listening add-on tripled, from $499 to $1,499, in about two years. Annual billing at 10% off also disappeared in spring 2024.

What's included in Dash Social Engage, Advance, and Enterprise?

Engage covers publishing, analytics, and community management for one brand. Advance adds the competitive and AI features most brand teams evaluate Dash for, and Enterprise adds governance and security.

According to the plan comparison on the official page (Source: Dash Social, 2026):

1. Engage includes the publishing calendar, cross-channel analytics, automated reporting, the community inbox, link in bio, and the content library. It does not include competitive benchmarking, inbox sentiment analysis, UGC rights management, or third-party integrations.

2. Advance adds custom dashboards, Vision AI trends and content predictions, UGC discovery and rights requests, integrations such as Klaviyo, Salesforce, and BigQuery, and a dedicated account manager. Competitive benchmarking is capped at 3 competitors.

3. Enterprise adds regional and brand-level reporting, user access governance, and quarterly business reviews. Two-factor authentication and SSO are Enterprise-only, and benchmarking stays at 3 competitors.

The 3-competitor cap is easy to miss in a demo. In September 2025, unlimited competitor insights and API access sat inside the Premium Analytics add-on, not the base plans (Source: Wayback Machine, 2025). The same capture listed historical data limits of two years on Engage and three on Advance. The live page no longer states them, so ask.

Is social listening included in Dash Social plans?

No. Social listening has been a paid add-on in every capture of the Dash pricing page from 2023 to 2026, and it has never appeared in a base plan (Source: Dash Social, 2026).

Dash launched AI-powered social listening in April 2023 (Source: Newswire, 2023). The add-on was priced from $499/month, then $999, then $1,499 by May 2025, and Dash has not printed a price since October 2025. Its feature page says listening is "available to add-on to Dash Social's Advance and Enterprise plans," so Engage customers cannot buy it on their current plan (Source: Dash Social, 2026).

That makes Advance plus the add-on the cheapest path to listening on Dash. Using the last printed price for each, that is $1,999 plus $1,499, or about $3,500 a month for one brand. The two figures come from different months, so treat the total as an estimate.

If listening is the main reason you are on the call, price it against a dedicated social listening platform as well. Dash's listening sits on top of a publishing suite. A specialist platform such as Syncly Social is built for listening first, with video analysis that transcribes what creators say and reads what they show on screen, and competitor analysis that puts your brand and rivals side by side.

What do brands actually pay for Dash Social compared to Sprout Social and Hootsuite?

Buyers pay a median of $36,000 a year for Dash, according to procurement platform Vendr, with deals ranging from $18,103 to $39,312 and average savings of 16% (Source: Vendr, 2026). That median works out to $3,000 a month, above the last Advance list price and below the old Enterprise floor. It also sits inside the mid-market band in our social listening pricing benchmarks.

Vendr does not say how many purchases the median covers, so read it as a signal. Its contract notes point to the usual levers: annual prepayment is standard, two- and three-year terms tend to unlock discounts, add-ons often arrive bundled at full price, and Dash's fiscal year ends in December. For multi-brand companies, the additional social set is the line to negotiate hardest.

Dash prices per brand, while Sprout Social and Hootsuite price per seat:

Sources: Sprout Social, 2026; Hootsuite, 2026; Emplifi, 2026; Brandwatch, 2026.

Five seats on Sprout's Advanced plan come to about $1,995 a month, close to Dash's last Advance price, before either side adds listening. Vendr's median Sprout contract is $18,980 a year (Source: Vendr, 2026), against $50,000 for Brandwatch (Source: Vendr, 2026). If Sprout is on your shortlist, our Sprout Social alternatives guide covers where it falls short on video. Emplifi is the closest structural match to Dash, and it still publishes its prices; our Emplifi alternatives breakdown compares its listening, and our Dash Social alternatives guide covers the full field.

Key Takeaways

• Dash Social removed all public prices between September 14 and 21, 2026; the last list was Engage $999/month and Advance $1,999/month, with Enterprise quoted as custom.

• Dash Hudson's entry price rose from $249 a month in 2023 to $999 in October 2025, and Advance rose 60%.

• Social listening has never been in a Dash base plan; the add-on rose from $499 to $1,499 a month and is offered on Advance and Enterprise only.

• Vendr reports a median Dash contract of $36,000 a year, with average buyer savings of 16%.

• Dash prices per brand with unlimited users, so multi-brand companies should negotiate the additional-brand price first.

Dash Social is a capable publishing and visual analytics suite for brands that live on Instagram and TikTok. Hiding its prices doesn't change that, but it moves the work of comparison onto the buyer.

Go into the demo with the last published list, the add-on history, and the Vendr median. Ask what an extra brand costs, which add-ons your plan can buy, and how many competitors you can benchmark. If social listening is the line item driving the quote, price a listening-first platform against it before you sign.

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