On TikTok, BFCM is no longer just a sale. It is a participatory cultural event where users actively perform and share their shopping journey.

This report explores what today’s haircare consumers really want from damage-repair shampoos and how the category is evolving under the weight of science, marketing, and social media.

Functional beverages are doing more than ever. Dive into this report to see what’s working (and what’s not) for top functional beverage brands. Then, uncover opportunities to set your products up for success.

This report explores what today's lash-obsessed consumers actually want and where even top selling mascaras are still missing the mark.

What thousands of Amazon reviews reveal about what customers really want

This report demonstrates how advanced review analytics can drive deeper understanding of consumer sentiment and product performance efficiently and at scale.

Your guide to evaluating SaaS solutions that drive customer retention, team collaboration, and business growth.

To guide teams through the journey of sentiment analysis, the Syncly team published a whitepaper distilling the survey takeaways from over 400 CX leaders.