Functional beverages are doing more than ever. 

The marketplace for functional beverages has seen tremendous growth in recent years. What began in the 1980s with vitamin and energy drinks like Red Bull has exploded into a multi-category ecosystem that includes prebiotic sodas and emerging favorites like protein water and mood drinks.

As more products hit the market, the bar keeps rising. Even category leaders must meet high standards for flavor and ingredients—while still delivering on their functional claims.

Dive into this report to see what’s working (and what’s not) for top functional beverage brands. Then, uncover opportunities to set your products up for success.

What You’ll Find in This Report

• A clearer understanding of what matters most to functional beverage shoppers

• Patterns and pain points uncovered through social media and real customer reviews

• AI-powered insights to inform product development and messaging

• Takeaways you can use to improve positioning and performance