The Ultimate TikTok Creator Brief Template

Stop micromanaging and start maximizing performance. The difference between a "skipped" ad and a viral hit often comes down to the brief. This isn't just a form to fill out—it’s a strategic framework designed to solve the biggest challenge in influencer marketing: balancing brand safety with creative freedom.

Based on deep analysis of high-performing campaigns, this modular template replaces rigid scripts with a "Must vs. Maybe" structure. It empowers creators to do what they do best—engage their audience—while strictly protecting your brand's non-negotiables.

What’s Inside:

• The "Must / Maybe" Framework: Clearly separate your legal/brand mandatories from the creative "sandbox."

• Compliance-First Design: Built-in sections for FTC disclosures (#ad) and TikTok's native content toggle instructions to keep you safe from algorithm suppression.

• Modular Add-Ons: Specialized sections you can drop in for TikTok Shop (conversion), Spark Ads (amplification), and Hashtag Challenges (awareness).

• The "Sound" Strategy: A dedicated section to prevent copyright strikes by correctly briefing on the Commercial Music Library (CML).

Download this template to save hours on back-and-forth emails, eliminate "bad fit" content, and turn your brief into your competitive advantage.

Syncly and Speak have collaborated to create this customer report template in Notion, aimed at making it easier to share CX insights within the organization. Speak has been using this template to review their monthly CX efforts, based on data aggregated and analyzed within Syncly, and to distribute it across their entire organization.