Kbeauty | TikTok Category Insight

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Based on social media conversations, people discuss K-Beauty skincare and cosmetics in several key ways:

• Product Recommendations: A large part of the discussion is about recommending specific "viral" products. Popular brands mentioned include BEPLAIN and MA:NYO for cleansers; Anua, Torriden, and mixsoon for serums; Beauty of Joseon and DR.ALTHEA for moisturizers; Beauty of Joseon and ROUND LAB for sunscreens; and Biodance and Medicube for masks.

• Key Ingredients: There is a strong focus on active ingredients and their benefits. Hydrating and soothing ingredients like Hyaluronic Acid, Centella Asiatica (from SKIN1004), and Ceramides are popular. Brightening and anti-aging ingredients like Niacinamide, Vitamin C, and Retinal are also commonly discussed. Innovative ingredients like PDRN and micro-needle technology from VT Cosmetics also get attention.

• Shopping and Availability: People talk about where to buy K-Beauty, noting it's more accessible worldwide. Popular online stores include StyleKorean, YesStyle, and Amazon. Products are also found in physical stores like Sephora, Boots UK, and other dedicated K-Beauty shops.

• Routines and Culture: Discussions also cover personal skincare routines and the cultural history of Korean beauty. This includes tracing the "glowing skin" ideal and the use of herbal ingredients back to the Joseon Dynasty.