Clean Beauty | TikTok Category Insight

Last Updated:

Oct 30, 2025

Data Collection: last 30 days

481

481

Total Posts Collected

Total Posts Collected

5.5M

5.5M

Total Views

Total Views

516.7K

516.7K

Total Engagement

Total Engagement

AI-Generated Insights for

Clean Beauty

Click on each category to see the data-driven summary

Based on social media conversations, people discuss K-Beauty skincare and cosmetics in several key ways:

  • Product Recommendations: A large part of the discussion is about recommending specific "viral" products. Popular brands mentioned include BEPLAIN and MA:NYO for cleansers; Anua, Torriden, and mixsoon for serums; Beauty of Joseon and DR.ALTHEA for moisturizers; Beauty of Joseon and ROUND LAB for sunscreens; and Biodance and Medicube for masks.

  • Key Ingredients: There is a strong focus on active ingredients and their benefits. Hydrating and soothing ingredients like Hyaluronic Acid, Centella Asiatica (from SKIN1004), and Ceramides are popular. Brightening and anti-aging ingredients like Niacinamide, Vitamin C, and Retinal are also commonly discussed. Innovative ingredients like PDRN and micro-needle technology from VT Cosmetics also get attention.

  • Shopping and Availability: People talk about where to buy K-Beauty, noting it's more accessible worldwide. Popular online stores include StyleKorean, YesStyle, and Amazon. Products are also found in physical stores like Sephora, Boots UK, and other dedicated K-Beauty shops.

  • Routines and Culture: Discussions also cover personal skincare routines and the cultural history of Korean beauty. This includes tracing the "glowing skin" ideal and the use of herbal ingredients back to the Joseon Dynasty.

Based on social media conversations, people discuss K-Beauty skincare and cosmetics in several key ways:

  • Product Recommendations: A large part of the discussion is about recommending specific "viral" products. Popular brands mentioned include BEPLAIN and MA:NYO for cleansers; Anua, Torriden, and mixsoon for serums; Beauty of Joseon and DR.ALTHEA for moisturizers; Beauty of Joseon and ROUND LAB for sunscreens; and Biodance and Medicube for masks.

  • Key Ingredients: There is a strong focus on active ingredients and their benefits. Hydrating and soothing ingredients like Hyaluronic Acid, Centella Asiatica (from SKIN1004), and Ceramides are popular. Brightening and anti-aging ingredients like Niacinamide, Vitamin C, and Retinal are also commonly discussed. Innovative ingredients like PDRN and micro-needle technology from VT Cosmetics also get attention.

  • Shopping and Availability: People talk about where to buy K-Beauty, noting it's more accessible worldwide. Popular online stores include StyleKorean, YesStyle, and Amazon. Products are also found in physical stores like Sephora, Boots UK, and other dedicated K-Beauty shops.

  • Routines and Culture: Discussions also cover personal skincare routines and the cultural history of Korean beauty. This includes tracing the "glowing skin" ideal and the use of herbal ingredients back to the Joseon Dynasty.

Based on social media conversations, people discuss K-Beauty skincare and cosmetics in several key ways:

  • Product Recommendations: A large part of the discussion is about recommending specific "viral" products. Popular brands mentioned include BEPLAIN and MA:NYO for cleansers; Anua, Torriden, and mixsoon for serums; Beauty of Joseon and DR.ALTHEA for moisturizers; Beauty of Joseon and ROUND LAB for sunscreens; and Biodance and Medicube for masks.

  • Key Ingredients: There is a strong focus on active ingredients and their benefits. Hydrating and soothing ingredients like Hyaluronic Acid, Centella Asiatica (from SKIN1004), and Ceramides are popular. Brightening and anti-aging ingredients like Niacinamide, Vitamin C, and Retinal are also commonly discussed. Innovative ingredients like PDRN and micro-needle technology from VT Cosmetics also get attention.

  • Shopping and Availability: People talk about where to buy K-Beauty, noting it's more accessible worldwide. Popular online stores include StyleKorean, YesStyle, and Amazon. Products are also found in physical stores like Sephora, Boots UK, and other dedicated K-Beauty shops.

  • Routines and Culture: Discussions also cover personal skincare routines and the cultural history of Korean beauty. This includes tracing the "glowing skin" ideal and the use of herbal ingredients back to the Joseon Dynasty.

Top Performing Videos for

Clean Beauty

Discover which video content is resonating, driving the most views and engagement.

Top TikTok Creators for

Clean Beauty

Identify the influencers driving the conversation and shaping brand perception.

Top Markets for

Clean Beauty

Pinpoint the markets with the highest audience engagement.

Ranking

Country

Volume

1

1

United States

United States

263

263

2

2

Philippines

Philippines

12

12

3

3

Australia

Australia

12

12

4

4

Canada

Canada

8

8

5

5

Pakistan

Pakistan

7

7

Top Hashtags for

Clean Beauty

Identify the most popular and effective hashtags from related posts.

Ranking

Hashtags

Volume

1

1

#cleanbeauty

#cleanbeauty

176

176

2

2

#fyp

#fyp

36

36

3

3

#skincare

#skincare

34

34

4

4

#makeup

#makeup

28

28

5

5

#cleanmakeup

#cleanmakeup

23

23

Need more TikTok data on

Clean Beauty

?

Access the list of locations that are most engaged with the topic

Section Image

Get your
social insights
an upgrade

Section Image

Get your social insights
an upgrade

Section Image

Get your
social insights
an upgrade