Top 50 TikTok BFCM hashtags & keywords for 2025 succcess

Black Friday Cyber Monday on TikTok isn't just a sale anymore. It's a full-blown cultural event, a three-act play where millions of users are both the audience and the stars. Forget thinking of it as a single chaotic week. Our deep dive into the season's hashtags and keywords reveals a surprisingly predictable narrative, a consumer journey that unfolds in three distinct acts.

For brands, understanding this script isn't just an interesting insight—it's the playbook for winning the next holiday season. Let's break down the drama with the top 50 hashtags and keyword data.

Act 1: Pre-BFCM (Late October - Mid November)

Before the first doorbuster deal ever drops, the stage is already set. This is the "Anticipation" phase, where users are less like shoppers and more like detectives, gathering clues and building their case for the perfect purchase.

What the Hashtags Tell Us: Hype and Holiday Planning

The conversation is broad and buzzing with potential. Unsurprisingly, #blackfriday and #cybermonday are the top two tags, acting as giant digital billboards announcing the coming attraction. But the real story is in the supporting cast: tags like #blackfridayearlydeals show an active hunt for a head start, while #giftideas and #christmasgiftideas confirm that this isn't just about self-gifting; it's the unofficial start of the holiday season.

And the rising star? #tiktokshopblackfriday. Its high ranking proves that users aren't just looking for inspiration on TikTok—they're planning to shop there, too.

What the Keywords Reveal: The Intent Behind the Scroll

If hashtags are what users are talking about, search keywords are what they're thinking. And in Act I, they're thinking logistically.

Top searches aren't for products, but for information: time, november, week, day. Users are asking, "When does the show start?" This is followed by searches for link, shop, website, and app—they're figuring out where to buy. While hashtags are about dreaming (#giftideas), keywords are about doing (price, deal, sale). It’s the perfect blend of high-level excitement and granular planning.

Act II: BF Week (Late Nov - Black Friday)

The curtain rises, the deals go live, and the narrative shifts from planning to pouncing. In this "Action" phase, the broad excitement narrows into a laser-focused hunt for specific products and categories.

What the Hashtags Tell Us: From General to Granular

While #blackfriday still holds the top spot, its volume dips. The real action is in the specifics. Category tags like #makeup, #skincare, and #fashion explode onto the scene. Even more telling is the emergence of brand-specific tags like #meritbeauty and #aloyoga.

This is also the act where the audience becomes the star. #shoppinghaul and #blackfridayhaul start trending as users begin sharing their wins, creating a powerful wave of social proof that fuels the fire.

What the Keywords Reveal: The Final Push to Purchase

The user's intent is now crystal clear: close the deal. Searches for code and discount surge as shoppers, with items already in their virtual carts, look for that final piece of the puzzle to maximize their savings.

In a fascinating plot twist, cyber monday jumps to a top-5 keyword during Black Friday week. This shows a savvy consumer base that is already thinking two steps ahead, weighing whether to buy now or wait for the next wave of deals.

Act III: Cyber Monday, Post-BF Week (Early December)

The main event winds down, but the story isn't over. This is the "Resolution" phase, where the focus shifts to the final act of the sales weekend: Cyber Monday. It's a time for last-chance deals, sharing the final results, and looking ahead.

What the Hashtags Tell Us: The Grand Finale and What’s Next

#cybermonday rightfully takes its place near the top of the charts, accompanied by #tiktokshopcybermonday and #cybermondaydeals. The message is clear: this is the absolute last chance to score a deal.

The "haul" narrative continues with #haul and #unboxing, as users finally receive their packages and share their definitive reviews. And just as quickly, the conversation pivots. The emergence of tags like #newyearnewaura and #christmas2024 shows the audience is already getting ready for the next big event.

What the Keywords Reveal: Mission Accomplished

The data couldn't be clearer: cyber monday dethrones "black friday" as the top search term. The user's mission has shifted. Keywords like order, code, and cart remain high, signaling a flurry of last-minute checkouts.

And what happens after the purchase? They watch. Searches for haul and video show that users are now consuming content about the very products they just bought, validating their choices and sharing in the collective experience.

So, what does this three-act drama tell us? It proves that a one-size-fits-all BFCM strategy is destined to fail. Brands that win on TikTok don't just show up for the main event; they build the hype in Act I, drive the action in Act II, and own the resolution in Act III.