Meet Neuro

Neuro is a functional gum and mint brand on a mission to optimize mental performance through clean, science-backed ingredients. As a digital-native CPG brand, Neuro sells through DTC, Amazon, TikTok Shop, and major retailers, while cultivating a loyal, health-conscious customer base across Reddit, Instagram, TikTok, and beyond.

With rapid growth came complexity: a growing number of channels, fragmented data, and more teams involved in CX, product, and marketing decisions. The challenge wasn’t about lacking feedback—it was about turning that feedback into something usable at scale.

The Challenge: Too Many Channels, Not Enough Clarity

The CX team was on the front lines, fielding questions through Gorgias, monitoring reviews via Stamped and Amazon, and keeping an eye on less direct channels like Reddit, Instagram, and X. But they weren’t the only ones who needed access to this data—Product teams wanted to know what was breaking, Marketing wanted to understand what was resonating, and Social wanted to know what was trending.

The reality?

• CX had no scalable way to keep up with tagging or organizing incoming feedback
  
  

• Most of the insights stayed siloed within the CX team
  
  

• Other departments had to rely on anecdotal updates or incomplete summaries
  
  

• Low review scores were flagged manually—often too late to act quickly
  
  

• Teams lacked a shared understanding of what was actually happening across the customer journey

For a brand deeply committed to data, this wasn’t sustainable and certainly not desirable. Neuro wanted feedback that was centralized, not anecdotal, and insights that were accessible and actionable by every team.

Enter Syncly: Turning Unorganized Feedback into Shared Intelligence

Syncly helped Neuro shift from a reactive, fragmented feedback process to a proactive, cross-functional engine for insight.

Creating the Single Source of Truth

Syncly pulls in customer feedback from all major sources—Gorgias tickets, Amazon reviews, Reddit threads, TikTok mentions, Instagram comments, and more—and automatically organizes it into a single, unified dashboard.

Each team now sees the same data through a lens tailored to their goals.

• CX sees real-time issue spikes and sentiment shifts

• Product sees what’s breaking and what’s working

• Marketing sees which messages and value props resonate

• Social sees where and how the brand is being talked about
  
  

Smarter Tagging, Less Guesswork

No more manual tagging or guesswork. Syncly uses AI to auto-tag incoming feedback by topic—shipping, pricing, taste, effectiveness, packaging—and routes insights to the right teams.

This made it easier for the CX team to stay focused on customers while still keeping the rest of the company informed.

Deeper Review Analysis

For Neuro, reviews weren’t just about ratings—they were rich sources of insight. Syncly surfaces:

• Sentiment Drivers: What’s driving five-star reviews, and how to double down on what’s working

• Low-Score Drivers: Which recurring complaints are hurting perception, and how quickly the team can fix them

• Category Trends: How feedback varies by platform, product line, or customer segment

The Impact:  Shared Insight That Drives Better Decisions Across the Teams

• No More Data Silos
  Everyone speaks the same language of insight at Neuro, thanks to Syncly.
  
  

• Not Just Data, but Decisions
  Teams move faster with data that’s not just collected, but structured and surfaced with clear relevance to their function.
  
  

• Better Products, Smarter Messaging
  Product teams fix what’s broken before it escalates. Marketing launches campaigns grounded in what customers actually say, not what they assume.
  
  

• A Foundation for Long-Term Scale
  Syncly isn’t just a tool for customer support—it’s a feedback infrastructure that grows with the brand.

Looking Ahead

Neuro’s growth isn’t slowing down—and now, their insights aren’t either.

With Syncly, they’ve built a scalable system where feedback fuels smarter products, more resonant marketing, and faster action across every part of the business.

Because when you’re growing fast, it’s not just about hearing your customers. It’s about ensuring that everyone on your team can take action on what they say.